What is this animation quality guide about?
It is difficult to tell the movement nature of various sorts, particularly if you are not some insider in the liveliness business but rather a totally confused instructional fashioner or teacher. Yeah, the high-quality animation is not that hard to spot, you may say! If you think animations by Walt Disney or DreamWorks are amazing, you are right! However, let’s be real. Those Incredibles are millions of dollar investment. Hence you could hardly reach such quality without an enormous budget. But we do not need the “Cartoon Network” standard to create beautiful and yet effective educational animations. The main propose of animated learning video is to deliver the knowledge clearly and engagingly. Sparkles or unicorns may come as unnecessary (unless you are building an online course on Defense Against the Dark Arts for Hogwarts).
Then if the standard is not “Cartoon Network”, then how can we identify a high-quality animation?
In this article, we would guide you through:
- What makes an animated learning video?
- 4 common types of 2D animation in the eLearning industry
- How to tell the quality of different animations
I hope you would learn valuable insights to make the right decision for your budget. Then you would have more explicit expectations as well as requirements for effective partnership with an animation studio.
What makes an animated learning video?
Firstly, before we start, you have to understand what animated learning videos are and how they actually differ from advertisements and animated movies.
- Animated learning videos serve an educational purpose, conveying information to a wide variety of audiences. An advertisement, on the other hand, tries to promote a product to a target audience, whereas a movie tells a story while focusing on its theme and meaning rather than educating.
- Animated learning videos don’t require twists and complex plots like the other 2. This genre’s selling point doesn’t lie in its wow factor, but its educational values.
- The visuals in an educational animation are subpar compared to the other 2. All an animator needs to do is make it appealing enough to support the massive load of information it offers.
Different types of 2D educational animations
Before we bounce off to the specialized subtleties of movements, you should comprehend that various sorts of liveliness have various forms. You can’t pass judgment on a whiteboard vivified video that is poor in quality because of the absence of subtleties it has. Whiteboard activities could connect with students as modern hand-drawn movements do. However long the recordings stay reliable with the learning goals, any kinds of movements would profit the learning results.
There are various types of animations in this digital world. You may have seen some of these common types:
2D animated cartoons
2D animated cartoons are those you see on Ted-ed. They inherit the techniques of traditional hand-drawn animations, which means the animators would have to draw every frame to illustrate the movements. Although technology has reduced the animators’ workload, 2D cartoons are time-consuming. The artists still have to proceed frame-by-frame then. The great effort, on the other hand, results in a smooth and dimensional high-quality animation.
Motion graphics show up wherever in TV commercials, explainer video recordings, and obviously, instructive recordings. Movement designs are very different from 2D energized kid’s shows. The artists don’t really comprehend the body mechanics of acting, organization or camera movement. They may not try drawing 15-24 frames each second. Indeed, the specialists use programming like Adobe After Effect to vivify components on the screen: items, text, and characters.
Motion graphics hence are less dimensional than 2D animated cartoons. Most animation elements stay in the flat environment since the movements are generated from the software.
Stop-motions isn’t the most famous in the animation world. They are to some degree like 2D energized kid’s cartoons. To give the illusion of movements, the artists take a photo of an object then another shot of it moving a little bit. However, the difference is they require the animators to set up the objects, characters, and backgrounds in the real environment rather than the digital workspace. Stop-motions hence are time-consuming and difficult to express complicated concepts.
If you have seen those famous YouTube videos by ASAP Science, you must have acknowledged what whiteboard animations look like. Basically, the videos present a hand drawing on board with text and audio narration. The details are minimalized to strengthen storytelling. And yes, the essential part of whiteboard animations is storytelling. The design is pure doodles on board, so simple that one with no animation background could create this type of video. A more advanced version of whiteboard animated videos includes more colour and movements to enhance the uniqueness and interaction. It can also be a high-quality animation for your business.
Animation Quality Guide: What makes a GOOD animated learning video?
Now that you’ve understood what animated learning videos are, it’s time to take it up a notch. There are mainly 3 aspects to judge animation quality, and for each of them, we will provide you with a few key questions that you need to ask yourself every time you’re producing one.