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5 Qualities of a Great Explainer Video

Explainer videos are awesome. I love explainer videos. From explaining intricate Excel functions on YouTube to learning about your favorite politicians take on any particular issue, explainer videos are increasingly the way people find out what they want to know. I think there are 5 qualities that outstanding videos tend to share. In this video, I use the acronym, SCORE to explain these concepts.

  • S-Succinct
  • C-Character-driven
  • O-Original
  • R-Responsive
  • E-Engagement

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